Story of My Footprint company image

Our Contribution

Giving back is ingrained in our DNA.
We donate 5% of our profits to charity.

Turning a story into a legend

Footprint is New Zealand's largest provider of online Wills and is a New Zealand based company supporting Kiwis to turn their story into a legend by making it easier to leave a piece of their legacy to a good cause.

We are on a mission to raise awareness about the importance and relevance of getting a Will earlier in life. Our aim is to shift the mindset and influence a behaviour change that results in more people taking positive action and encourage a culture of giving back and supporting charities

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Our impact

No matter how big or small, gifting in Wills can make a huge difference to charities. Footprint is taking steps to make a difference for charities in New Zealand by help you grow your gifting in wills. We want to help you reach more kiwis by tapping into our broad existing customer reach.

It's estimated that over the next 20 years NZ$1 trillion in wealth will be passed through the Great Wealth Transfer in New Zealand, including through charitable trusts, donations and bequests. We want to help make it easy for our customers to leave part of their legacy behind so that it will reach multiple generations.

38%
Growth in customers choosing to gift in their Will
$3.8m
Gifted in Wills
26%
Growth in amount gifted per individual

Package options include:

  • Online Wills solutions for your donors
  • Discount code options for your donors
  • Prioristised logo feature in our Will builder
  • Dedicated landing page for your charity
  • Real time reporting dashboard
  • Charity promotion options
  • Plus more...
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Contact us

As a Kiwi business operating locally, we will work with you and your team to find a bespoke solution that's right for you.
If you would like to know about our charity partnership packages contact us or request a demo.

0800 366 877

[email protected]

Who we work with



Workbridge Logo
Graeme Dingle Foundation Logo
UNICEF Logo
Breast Cancer Foundation NZ Logo
Cancer Society NZ Logo
Médecins Sans Frontières Logo
Youthline Logo
Give a Little Logo
Plunket Logo
World Vision Logo